Threads is located in a small studio loft, with a small team of staff including a head stylist, an assistant stylist and three junior stylists. We would like to eventually expand our business and open a second flagship salon in a terrace house. We would like to remain exclusive and as such we do not want to go mainstream. Our studio loft is modern and contemporary with city views and our terrace salon will take on a more elegant and classic look.
Threads’ main competitors would be Patricia Field, Rachel Zoe, Trinny and Susanna and Carson Kressley to name a few. However,Threads is distinguishing itself by specialising in a niche market of avant-garde fashion. Additionally, we have a flexible selling point; we tailor it according to the clients socio-economic circumstance. Threads is not about paying a fortune; rather it’s about transforming standard garments into a work of art that gives the illusion of exclusivity and luxury.
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