fashion process: Project Overview

Assessment 1: Digital Multimedia Component:

Ideas:

I am interested in pursuing fashion styling because it is a creative process with endless possibilities and an opportunity for self-expression. I thoroughly enjoy styling people as well as the mannequin with an overwhelming fusion of garments and accessories. Thus, there is always something new to discover in the styling process.
My 5 design principles would be:

1. Do not follow current trends.

2. Opt for the unique.

3. Less is more.

4. Be inspired by the world around you.

5. Be spontaneous and try the unexpected.

1. I like to take risks and don’t have any limits.

2. I don’t like the obvious rather I like the unexpected.

3. I have a balance in my closet between designer items and normal clothes from chain stores.

1. I sometimes have the tendency to over-style.

2. I have numerous competitors in the market.

3. My outfits at times may be unconventional and not take into account the comfort and practicality of the wearer.

I would like to work in a small and cosy studio loft or in a terrace house. I would like to have a small team; I don’t want to be mainstreamed; I want to remain exclusive.
My main competitors would be Rachel Zoe, Patricia Field, Trinny and Susanna and even Carson Kressley.
My style comprises of a practical and avant-garde component. Most stylists do not convey notions of avant-garde in their work; thus this may be a way for me to have a competitive advantage.
My selling point is not just about paying a fortune on designer clothes rather its about transforming normal garments (from chain stores) into new creations that give the illusion of exclusivity and luxury.

Layout:

I want to create an A2 doubled-sided poster that is in the silhouette of a mannequin.
On one side I want to make a collage of my inspirational images and on the other side I will provide written information.

To conclude, my styling company will be called Threads.

fashion process